- Apple is hiring generative AI experts
- The company could improve Siri with a new language model, typed ChatGPT
- Risks to user privacy still remain
Of the Jobs clearly evoking artificial intelligence have been seen at Apple, yet generally very discreet on this subject. The company is particularly looking to recruit specialists in machine learning and generative models, in other words more or less the value proposition of Bing Chat, Bard (Google) or LLaMA (meta). The opportunity to come back to the secret projects of the apple firm in terms of AI, even though Siri sadness again and again to face the new wave of alternative solutions.
To begin with, we already know that Apple has been working for several years now on its own search engine, so it seems to compete with Mountain View in the long run – at least on iOS. A tool that could necessarily be a candidate for a serious improvement in the results offered, thanks to artificial intelligence. For now, however, no one really knows the progress of the project, so no possible release date has yet leaked.
The right team
With this, other rumors have been suggesting for a few weeks now that several Apple executives are trying to develop a language model with a clean interface and requiring no technical knowledge. Like the famous ChatGPT, in short. And the engineers dedicated to this task, moreover, would not be just anyone.
On the contrary, since the job offers that have just been spotted ensure that the talents recruited will invest the Technology Development Group from Apple. An equivalent of X at Alphabet (Waymo, Google Glass, Wing), focused on moonshots including above all the supposed Reality Pro. Under this name would hide the mixed reality headset which should be unveiled at the Worldwide Developer Conference. See you on June 5 to follow the event live.
Many devices in the loop
To go back to Siri, if Apple’s voice assistant is clearly positioned as the best potential launcher of a new AI platform, it is also because its users number in the hundreds of millions. The app is already available natively on iPhones, iPads, Macs, iPod touch and even Apple TV via the Siri Remote.
But still it will take find a compromise between algorithm nutrition and confidentiality, a burning dilemma that Apple has not yet managed to resolve. Including internally, where its employees have the watchword to no longer use the OpenAI chatbot.