| Text ads are outperforming banner ads 5 to 1 | | | | traffic to your site" and when compare |
| times better because they are specifically | | | | adwords to other PPC providers they are |
| targeting to the user that is searching for | | | | definitely beyond those other providers. |
| something in particular, plus they are easy | | | | |
| and inexpensive to implement. One of the best | | | | When choosing keywords make sure that you |
| ways of getting visitors is to use Google | | | | don't choose general terms, the more specific |
| Adwords, you will write these short | | | | the search term, the more targeted traffic |
| classified type ads, these ads will show up | | | | you will receive and your click through rate |
| in the serps and visitors will click on these | | | | will be higher.. Create campaigns with many |
| ads and become your potential customer. These | | | | search terms, make sure you do some research |
| ads are contextually aware. | | | | and you pick the terms that relate to your |
| | | | site. Example if you are an electrician then |
| When adding your keywords make sure they are | | | | keywords like electricians, wires, |
| tightly focused and when writing the top | | | | electricity etc would be great keywords. |
| sales line make sure the header includes some | | | | |
| of the keywords. This is true because the | | | | First, you will need to create an ad group, |
| more keywords you find, the more visitors you | | | | which means you design your ad, select your |
| could attract. Always use your keywords as | | | | keywords, determine the maximum cost per |
| often as you can in your Ad: in the Title, in | | | | click that you are willing to spend and |
| the body and even in your domain name. | | | | define your bid amounts. |
| | | | |
| Before you start a PPC ad campaign to sell | | | | Write an attractive ad - you have a very |
| your products, you need to know the following | | | | limited space to write your ad so you need to |
| 2 things. When purchasing PPC traffic and it | | | | make each word count if you want your |
| doesn't matter if your purchase from Overture | | | | visitors to click through to your web site or |
| or Google or other PPC Networks the most | | | | landing page. Since testing can produce a |
| important thing you should do is track your | | | | nearly constant improvement in your click |
| traffic? The reason you want to track your | | | | through rate (CTR). Google's pay per click |
| traffic is because you want to make sure it | | | | system, or AdWords, maintained that standard |
| converts into sales. The leaders in PPC are | | | | for relevancy. |
| Overture and Google and they control 90% of | | | | |
| the market, if you want traffic and you have | | | | Let's face it, it's not rocket science and |
| the money you should consider using them if | | | | one can get plenty of ideas for advert style |
| you want maximum exposure. Using Google and | | | | from looking in one's niche market, and there |
| Overture will bring you targeted traffic. | | | | are plenty of keyword tools so building a |
| | | | list is a 10 minute job. This is a reason why |
| The paid for ad system reporting the | | | | niche marketing is the way to go. If you have |
| statistics is not in real-time, the delay on | | | | a small niche to start with, then Broad Match |
| the results really don't have an effect on | | | | will give you the most exposure. |
| what you are trying to achieve "getting | | | | |