| SEO basics start with the composition of the | | | | allinanchor, allintitle and allintext. |
| words on your pages and what intrinsic value | | | | |
| they offer your audience. The first | | | | Talk about green widgets enough on your page, |
| prerequisite of SEO is understanding the | | | | they know your page is about green widgets |
| basic correlation of content composition and | | | | (allintext), placing it in the title is also |
| the impact that content has on rankings | | | | a great way to signal the plane (allintitle) |
| respecitively. | | | | or get enough links from other pages that say |
| | | | your site is about green widgets and even if |
| Relevance is the underlying criteria that | | | | it is or not, it can potentially rank for |
| search engines reward, if your content is | | | | that or related phrases (allinanchor). |
| specific, informative and manages to acquire | | | | |
| click through traffic, then your pages have | | | | That in a nutshell is how SEO basics play out |
| the trappings of becoming popular which is a | | | | according the the search engine spiders (the |
| component to acquiring a top 10 ranking. | | | | little programs that scour the web looking |
| | | | for new or exciting information to report |
| Aside from the title tag, (the main tag you | | | | back to the index). |
| use to describe the content of the page) and | | | | |
| the links that endorse your content through | | | | The next part of SEO basics will cover how to |
| back links (links from other sites)and the | | | | ensure that your content is spider friendly |
| copy (which is completely under your | | | | or how to invite search engine spiders to |
| control). There are fundamental guidelines | | | | skim, index and rank your content. |
| you can adhere to that will assist you in | | | | |
| keeping your content on topic to elevate | | | | In closing, the gist is (1) make your titles |
| topical relevance. | | | | unique (2) keep your writing style focused |
| | | | and use key words (words containing the |
| What are Search Engines? | | | | phrases you want to rank for) as well as |
| | | | develop as many on topic links from other |
| Search engines are a cataloging system that | | | | sites to cement your position in the search |
| are essentially transparent in their | | | | engine result pages. |
| composition. Search engines are expected to | | | | |
| glean information and organize data from | | | | Just writing about it on your site is not |
| thousands of unique industries, compile that | | | | enough, unless you sites has hundreds of |
| data and then, based on the fetch command you | | | | thousands of strong links pointing at in, in |
| issue as a result of you entering a boolean | | | | which case it can rank on the title tag |
| query in the search box are then expected to | | | | alone. That is called website authority and |
| retrieve the most relevant result. | | | | is yet another topic we will be covering in |
| | | | the future. |
| Understanding the premise of how search | | | | |
| engines function rather than struggling to | | | | The most relevant search result is the one |
| adapt and muscle your way up the SERPs | | | | that makes it to the top 10. There are no |
| (search engine result pages) is far easier | | | | secrets involved, just logical relevance, but |
| instead. | | | | popularity counts so don't just write dry |
| | | | content. |
| Through appeasing the laws of their | | | | |
| construction (the mathematical algorithm, | | | | The whole exercise of SEO is to get traffic |
| teamed up with it's ability to gain | | | | from people. Since people pay the bills and |
| contextual artificial intelligence like | | | | not spiders, make sure you have something |
| phrase rank algorithm, search engines have | | | | worth saying and they will take notice and |
| the ability interpret the context of your | | | | pass it along. |
| pages. | | | | |
| | | | Otherwise, you are only helping your |
| Your focal point is simply to provide the | | | | competition by leaving your guests hungry or |
| ideal (relevant) result according to their | | | | thirsty for more topical information about |
| ranking criteria. Which falls into three | | | | your subject. In which case, they will simply |
| categories. | | | | return to the search engine and click the |
| | | | next result in the list. So, the bottom line |
| These three measuring sticks search engines | | | | is user engagement aside from topical |
| use to assess content in addition to semantic | | | | relevance and traffic. |
| synonyms and related phrases are called | | | | |