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Wholesalers and Retailers

Most retailers go to wholesalers everyeach product. Sellers display no prices and
morning or every second day to buy the goodstransactions are always preceded by
they need for their customers. Fruit andnegotiations. To get information, buyers can
vegetables are perishable and keeping them avisit several wholesale sellers, or
few days requires quite heavy infrastructure.alternatively ask some of their friends who
That's why retailers tend to come veryhas visited other sellers. Usually, retailers
regularly to have the freshest products theyspend some time in the bar, discussing with
can. It is very important for them to provideothers, or use their cell phones to ask
their customers with a range of products thatprices  to  their  friends.
is sufficiently diverse and where the goods
are present in a regular way, even thoughTo achieve their goal of gathering the
there are sometimes unpredicted shortages.products, a retailer needs to go and visit
They can also profit of oversupply by gettingwholesale sellers. The retailer has no
very cheap goods from wholesalers and sellrepresentation of prices: it can compare the
them to attract clients. Their first interestvalues among wholesale sellers, but doesn't
is thus to find the wholesalers, from whomkeep this knowledge from one time to another.
they could purchase the products they need at
a  cheaper  price.When a retailer decides who it wants to
visit, it send a message to the wholesale
The constraint of continuity in productsseller, proposing to buy a product. This
forces them to have habits on the marketmessage queues among other retailers' and is
itself: either they go to certain wholesaleanswered  to  buy  the  wholesale  seller.
sellers who always have a wide range of
products or they have relations with severalA retailer is characterised by two
sellers who will help them fulfil their needsbehavioural aspects: its degree of loyalty
as well as they can. In there case, having aand the time it stays on the market. It can
friendly relation with a seller can enablebe either loyal or selfish, and the
them to order from one day to another, or todifference of behaviour, which is implied,
know about shortages to come a day inwill be described in the next section. It can
advance.stay for a short or a long time. There are
4-negotiation period on the market. A
The other constraint for the buyers is time.short-time retailer can stay for 3 periods; a
Most of them have to go back to their shop aslong-time  retailer  can  stay for 4 periods.
early as possible to have their fruits ready
for the first customers. Hence, they needRetailers (mainly loyal ones) have a regular
some information on the market situation butwholesale seller on the market, which is
cannot go around indefinitely. In thisinitialised randomly. For the first model,
market, there is no global information forthe regular wholesale seller is always the
the current day, but an estimation of thesame along the simulation.
average price is officially displayed for



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